Thomas Deil
Genuine reach. The question is what happens to these listeners after they arrive.
2.5% of your listeners follow you — inside the 2.5–8% typical for artists your size.
Spotify's own index of how much your catalogue is played right now — comfortably in recommendation range.
Inside Release Radar's 28-day window, so your followers are still being shown this.
31,616 scrobbles on Last.fm put years of logged listening behind this catalogue, in proportion to your Spotify reach. Nothing here looks manufactured.
2.5% of listeners follow you, inside the 2.5–8% typical at your size. The people who find you stay.
16 releases in the last 12 months at a median gap of 33 days. Very few independent artists sustain this — consistency is not your problem.
Reach and conversion both sit where they should for your size. Last.fm's 31,616 scrobbles put logged listening history behind the reach, which inflated numbers rarely have. There's no structural problem to fix here, so this is a scaling question: put budget behind what already converts, and keep building an audience you own rather than one you rent.
Reach borrowed from playlists disappears the moment a placement drops. An email or presave list is an audience you keep regardless of what any algorithm decides — this is the highest-leverage item on this page.
User playlists in your genre are the cheapest real entry point at your size, and appearing on them is also how Spotify learns to classify you. Curators with 500–5,000 followers reply far more often than large ones.
You don't need new reach — you need the people who already hear you to follow. Retargeting warm listeners converts far cheaper than cold acquisition, and it moves the ratio directly.
Short-form is where discovery happens for artists without playlist reach. One clip that lands does more than another release into silence.
A link to this report, with the numbers as they stand today. Re-run it later and the two are comparable.
Walk through this with Thomas
Free, and there is no pitch unless you ask for one. You leave with the single fix that matters most for your next release, and the order to do the rest in.
Nothing structural to fix. This is a budget question now.
Your fundamentals hold. The next move is putting spend behind what already converts, rather than fixing anything.
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