音 · Evidence

Proof
over noise.

Every file below is a real campaign. Names are withheld. Numbers are not. Figures are rounded down, never up.

01 · Standing figures

The record.

Drawn from campaigns on record. Each figure is backed by an original dashboard or a closing report.

Spotify
1.6M+
Monthly listeners on a catalog we run campaigns for
Spotify
475K+
Algorithmic streams in a single 28-day window
YouTube
1.1M+
Views on a single video campaign
YouTube
48.5%
Median view rate across 13 campaigns. Industry average is near 32%.
Meta
$0.20
Cost per link click, streaming traffic
SoundCloud
328K+
Plays in one campaign window
02 · Case files

The files.

File 001Spotify

Breakout artist

164K+
Streams, from a near-zero baseline
97K+
Listeners reached
7.9K+
Playlist adds

ContextEmerging artist with effectively zero streams before the campaign started.

MethodAlgorithmic growth campaign renewed in monthly cycles. Real listeners, aimed at the saves and repeat plays that make Spotify recommend a track on its own.

Window12 months

RetentionSaves up 7,322%. Daily streams settled on a higher plateau instead of falling back after each cycle.

Spotify for Artists audience overview over 12 months, identifying details withheld
Spotify for Artists · Audience overviewRedacted
File 004Spotify

Major catalog

1.6M+
Monthly listeners
3.4M+
Streams
957K+
Monthly active listeners
475K+
Algorithmic streams, 265K+ from Radio

ContextEstablished catalog with a large audience. The job was keeping algorithmic reach growing, not starting it.

MethodAlgorithmic growth campaign across the catalog, feeding Radio, Mixes, Smart Shuffle, DJ and Discover Weekly.

Window28 days

Retention59% of monthly listeners are monthly active. 11K+ super listeners, up 5.2%.

Spotify for Artists streaming stats and audience development for 28 days
Spotify for Artists · Streaming statsCropped
Spotify for Artists algorithmic playlists table with listeners and streams
Spotify for Artists · Algorithmic playlistsCropped
File 006Spotify

New single

10K+
Streams from release
7K+
Listeners
208
Playlist adds

ContextNew single, no streams before release day.

MethodAlgorithmic campaign started on release day, so the first saves and repeat plays came from real listeners.

Window28 days

Retention302 saves from 7K+ listeners, a 4.2% save rate.

Spotify for Artists release stats for a single, title, cover and dates withheld
Spotify for Artists · ReleaseRedacted
File 007YouTubeSpotifyInstagram

Debut release

1.1M+
YouTube views, +24K subscribers
790K+
Spotify streams
4
Editorial playlist adds in 7 days, 2.2M+ combined followers
57K+
New Instagram followers, 594K+ reach

ContextDebut single and official video from a new artist with about 2K Instagram followers.

MethodYouTube in-stream ads aimed at one tightly defined fan community in the home market, widened to two more countries once the view rate held. A Spotify campaign aimed at the same audience, plus a feature on the country's largest music media page.

Window10 days

Retention35.2K watch hours, about 1.8 minutes per view. Views were still climbing on the last day shown.

YouTube Studio video analytics: 1.1M views, 35.2K watch hours, 24.1K new subscribers
YouTube Studio · Video analyticsUnaltered
Spotify for Artists recent editorial playlist adds, song title and release date withheld
Spotify for Artists · Playlist addsRedacted
Instagram new followers chart, dates withheld
Instagram · Followers
Instagram reach chart, dates withheld
Instagram · Reach
Instagram profile visits chart, dates withheld
Instagram · Profile visits
File 009Spotify

Audience doubled

+103%
Listeners, to 52K+
+215%
Monthly active listeners, to 50K
125K+
Streams, up 149%

ContextIndependent artist with 25K+ listeners going in.

MethodAlgorithmic growth campaign over one 28-day cycle.

Window28 days

Retention97% of streams came from monthly active listeners. 2.5 streams per listener, up 22.5%.

Spotify for Artists audience overview over 28 days, identifying details withheld
Spotify for Artists · Audience overviewRedacted
File 011Meta

Streaming traffic

30K+
Link clicks to Spotify
$0.22
Cost per link click
741K+
Impressions

ContextRelease support, with every click going straight to Spotify.

MethodMeta link-click campaign with two ad sets tested head to head. The weaker one, at $0.35 a click, was switched off and the budget stayed on the winner.

WindowOngoing

Spend$6.8K

Meta Ads Manager ad set results, ad set names and dates withheld
Meta Ads Manager · Ad setsRedacted
File 012Meta

Account at scale

$14K+
Ad spend across 4 campaigns
949K+
Impressions, 317K+ reach
59
Campaigns run on one account
282K+
Post engagements at $0.003 each

ContextOne ad account running several releases side by side.

MethodCampaigns split by job: content views, Spotify link clicks, smart-link clicks and low-cost engagement for social proof. Anything that stopped paying its way was switched off.

WindowAccount view

Spend$14K+ across the 4 active campaigns

Meta Ads Manager pivot summary, campaign and ad set names withheld
Meta Ads Manager · SummaryRedacted
Meta Ads Manager campaigns list, names and dates withheld
Meta Ads Manager · CampaignsRedacted
File 013Meta

Smart-link campaign

8K+
Smart-link clicks from one creative
$0.22
Cost per click
147K+
Impressions

ContextRelease support through a smart link, so each listener picks their own streaming service.

MethodFour creatives tested in one ad set. One won 8K+ clicks at $0.22 and took almost all of the spend. The weakest, at $2.71 a click, was switched off.

WindowOngoing

Spend$1.8K

Meta Ads Manager ads table, creatives and names withheld
Meta Ads Manager · AdsRedacted
File 014SoundCloud

Campaign window

328K+
Plays
+14,673%
Against the prior period
2K+
Likes

ContextRelease on SoundCloud with almost no plays in the period before.

MethodSoundCloud promotion campaign run across the whole window.

Window10 weeks

Retention2K+ likes, 44 comments and 26 reposts. Daily plays were still above 1K in the final weeks.

SoundCloud insights plays chart, dates withheld
SoundCloud · InsightsRedacted

YouTube records

From records
Closing figures from campaign reports, rounded down. Dashboards not retained.
FileCampaignViewsView rateAlso
019Video launch1M+64%2K+ subscribers
022Multi-video rollout1M+45%4 videos
026Video launch500K+21%25K+ likes
031Launch week100K+66%In under 7 days
0337-day campaign80K+43%850+ likes

Identifying details are withheld with solid bars. Never blurred, never altered beneath.

03 · Originals on file

Verify it live.

Every exhibit is backed by its unredacted original. On a strategy call we open the live dashboards and walk you through them, with the artist’s permission.

Request a verification call

Otocracy is not affiliated with or endorsed by Spotify, YouTube, Google, Meta, Instagram or SoundCloud. Screenshots are shown with identifying details withheld. Results depend on catalog, release and budget.