A release doesn't live on one platform, so a campaign can't either. Meta drives real listeners to Spotify. TikTok and YouTube turn the sound into discovery. SoundCloud and Beatport carry credibility with DJs and the dance-music trade.
We run every channel under one retainer, funded at cost on the label's own ad accounts — we never mark up media. The retainer replaces the per-artist fee, so at roster volume it costs less than doing it release by release.
Everything reports into one live dashboard the label owns — per artist, per release, per euro. The models below show how that budget is split at €5k, €10k, €15k and €20k a month.
One priority artist, one hero release. Prove the machine.
2–3 active artists or a full cross-platform release rollout.
Full roster, always-on, multiple releases in flight each month.
Unlimited artists, custom scope — the label run as a media operation.
Streams alone don't pay a label. So we measure return as the assets a program builds — the things that keep earning after the ad spend stops.
Email lists and pre-save hubs you keep off-platform — the audience no algorithm can take back.
Beatport Top-50 placements that open doors in A&R, press and booking. The one guaranteed line.
Streams and saves compound. A release with momentum keeps earning and lifts the back catalogue.
At the top tier, managed email and merch turn attention into sales on a rev-share, not a fee.
Illustrative planning model. Channel splits and target ranges are examples for a typical EDM campaign — actual allocation and results depend on the track, genre, market and creative. The Beatport Top-50 chart push is the only contractually guaranteed deliverable; all other figures are planning estimates, not promises. Ad budgets always run at cost on the label's own accounts — Ōtocracy never marks up media.