Sectors/Sector 03 — Meta

Meta

Precision paid infrastructure. Audience engineering across Instagram and Facebook — billed to your own card, refund-safe.

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Input — NoiseOutput — Engineered Audience
01 // What We Deploy

Every instrument.
One platform conquered.

Instrument 01
Managed Ad Engine

Full-funnel Meta campaigns routed straight to your music. Real targeted listeners, continuously optimised.

Instrument 02
Audience & Branding

Persona building and geo city-by-city scaling — the growth lever built for touring DJs.

Instrument 03
Retargeting Layer

Re-engage every warm listener across Instagram and Facebook until intent converts.

Instrument 04
Creative Production

Ad creative built and split-tested on a loop to keep acquisition costs falling.

Self-Serve · à la carteRun just this channel on its own. You fund the ad budget on your own account; we build, manage & optimize for a flat 30% management fee (min €100/mo). Already a client? Self-serve it in your dashboard → Or fold it into a Release Campaign or Monthly package.
Your campaign, week by week

See the whole month before you pay for any of it

Pick what you want to grow and what you want to spend. Everything below is what happens next, in order, with the numbers we commit to up front.

What do you want to grow?

Route new listeners to one track and keep them there.

Monthly ad budget
You pay us today
€150

Management fee. This is the only thing we charge you.

You fund on your own account
€500

Billed to you by Meta. It never passes through us.

Daily ad spend
€16.67

Paced evenly across the cycle

Before day one
Fund and link

Nothing runs until your own ad account is funded — that is the point of the model, and it is also the one step that can hold a campaign up. Most artists clear it the same day.

This step is on you, and it is the one thing that can hold a campaign up.

  1. Connect your Meta ad account — we request partner access, you approve it in one click
  2. Add a card to your own ad account and fund the budget there
  3. Confirm the Facebook Page the ads run from
The 30-day cycle
Modelled range · streams11.1K – 17.9K
Day 7
Day 14
Day 21
Day 30
Week 1d17
Learning
Running total
2.1K–3.4K
streams
Spent this week €116.67

Meta tests the creative against every audience we built for you. Cost per result is at its worst this week by design — the algorithm is still finding who responds. We change nothing yet.

Week 2d814
Optimising
Running total
4.7K–7.5K
streams
Spent this week €116.66

The audiences that are not converting get cut. Budget moves to the ones that are, and the creative that earns attention gets more of it. This is the week the numbers start to mean something.

Week 3d1521
Scaling
Running total
7.5K–12.1K
streams
Spent this week €116.67

Your strongest audience takes the largest share of the daily spend. Cost per result usually bottoms out here, and geography gets widened if a market is running cheap.

Week 4d2230
Consolidating
Running total
11.1K–17.9K
streams
Spent this week €150.00

We hold the winners steady and write the report: what was spent, what it reached, what moved, and what we would change next cycle. Everything learned carries into month two.

What lands in your report
  • Spend and reach, daily
  • Link clicks and cost per click
  • Modelled streams
  • Saves and follows where Spotify exposes them
How to read these numbers

Spend, reach and clicks are measured — they come straight from Meta. The streams range is modelled: Blended cost per stream on EDM Meta buys routed to a streaming smartlink. Modelled — Spotify does not attribute plays to an ad campaign. We show the model so you can judge it.

Delivery depends on the track, the creative, the audience, the market and Meta’s own review. Nothing here is a guarantee. The €500 budget is billed to you by Meta on your own account and can be paused by you at any time.

Month one, all in
€650

€150 to us · €500 to Meta on your account

Start this campaign · €150

You pay the fee only. Nothing is charged for ad budget.

Or build it step by step
02 // The Protocol
01
We audit your track and your audience. You get a real signal report — no commitment.
02
We deploy the campaign through real ads — billed directly to your own card. We never hold your ad money.
03
You watch every number move on a live dashboard. Audit-proof, traceable, 0.0% bots.
03 // Where Meta Fits

Meta is the engine room of every campaign.

One-Time
Release Campaigns

From €269 managed fee. We take over your drop end-to-end, with a measurable reach target set in writing. Ad budget on your own account.

Ongoing
Monthly Packages

From €259/mo managed fee. Always on — Spotify, TikTok & SoundCloud. Ad budget always on your own account.

Labels
Label World

Roster-wide deployment under a managed retainer, from €3,000/mo. By application.

Free Signal Audit

Drop a track.
Get the report.

Run a Free Audit →
Real signal report in 48h · No bots, ever
Field Intel
Budgets
Music Promotion Budget: What €500–€5K Actually Buys
Pillar
EDM Promotion: The Complete 2026 Guide
TikTok
TikTok Music Promotion: The Complete 2026 Guide