Sectors/Sector 01 — Spotify

Spotify

Editorial and algorithmic targeting. Real listener acquisition and sustained playlist longevity — engineered through real ads, never bots.

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Input — NoiseOutput — Real Listeners
01 // What We Deploy

Every instrument.
One platform conquered.

Instrument 01
Grow Streams

Targeted Meta ads routed to one song on Spotify. Real, intent-matched listeners — the foundation of every campaign.

Instrument 02
Playlist Growth

Promote your own playlist against similar artists, radio and podcast surfaces — compounding algorithmic reach.

Instrument 03
Pre-Save & Release Day

An official pre-save engine and smartlink hub that concentrate demand into a single release-day spike.

Instrument 04
Apple Music Adjacency

Smartlink routing captures the cross-platform listener — Apple Music streams folded into the same push.

Self-Serve · à la carteRun just this channel on its own. You fund the ad budget on your own account; we build, manage & optimize for a flat 30% management fee (min €100/mo). Already a client? Self-serve it in your dashboard → Or fold it into a Release Campaign or Monthly package.
Your Spotify campaign, week by week

See a month of Spotify growth before you pay for any of it

Pick what you want to grow on Spotify and what you want to spend. The ads run on Meta, the listeners land on your track — everything below is what happens next, in order, with the numbers we commit to up front.

What do you want to grow?

Route new listeners to one track and keep them there.

Monthly ad budget
You pay us today
€150

Management fee. This is the only thing we charge you.

You fund on your own account
€500

Billed to you by Meta. It never passes through us.

Daily ad spend
€16.67

Paced evenly across the cycle

Before day one
Fund and link

Nothing runs until your own ad account is funded — that is the point of the model, and it is also the one step that can hold a campaign up. Most artists clear it the same day.

This step is on you, and it is the one thing that can hold a campaign up.

  1. Connect your Meta ad account — we request partner access, you approve it in one click
  2. Add a card to your own ad account and fund the budget there
  3. Confirm the Facebook Page the ads run from
The 30-day cycle
Modelled range · streams11.1K – 17.9K
Day 7
Day 14
Day 21
Day 30
Week 1d17
First listeners arrive
Running total
2.1K–3.4K
streams
Spent this week €116.67

The engine tests your creative against every audience we built, and the first cold listeners land on your track. Cost per listener is at its worst this week by design — it is still learning who presses play and stays.

Week 2d814
The algorithm notices
Running total
4.7K–7.5K
streams
Spent this week €116.66

Budget moves to the audiences that actually listen. Saves, follows and playlist adds start to register on Spotify's side — the signals that feed Release Radar, Radio and your algorithmic reach.

Week 3d1521
Discovery compounds
Running total
7.5K–12.1K
streams
Spent this week €116.67

Your strongest audience takes the largest share of the daily spend and cost per listener usually bottoms out. Where a market is running cheap, geography gets widened to keep the streams coming.

Week 4d2230
Consolidating
Running total
11.1K–17.9K
streams
Spent this week €150.00

We hold the winners steady and write the report: spend, streams, saves and follower movement — what worked, what we cut, and what carries into month two.

What lands in your report
  • Spend and reach, daily
  • Link clicks and cost per click
  • Modelled streams
  • Saves and follows where Spotify exposes them
How to read these numbers

Spend, reach and clicks are measured — they come straight from Meta. The streams range is modelled: Blended cost per stream on EDM Meta buys routed to a streaming smartlink. Modelled — Spotify does not attribute plays to an ad campaign. We show the model so you can judge it.

Delivery depends on the track, the creative, the audience, the market and Meta’s own review. Nothing here is a guarantee. The €500 budget is billed to you by Meta on your own account and can be paused by you at any time.

Month one, all in
€650

€150 to us · €500 to Meta on your account

Start this campaign · €150

You pay the fee only. Nothing is charged for ad budget.

Or build it step by step
The Spotify Ads layer

The campaigns above run on Meta and land on Spotify. On top of that sits Spotify’s own ad surface — priced per release, so it is scoped on a call rather than sold off a card.

Marquee

Spotify's own full-screen release recommendation, run from your Spotify for Artists account. Eligibility and minimums are set by Spotify per market — we plan it into the campaign when your release qualifies.

Playlist pitching

Editorial pitch through Spotify for Artists plus direct pitching to independent curators. No placements are ever bought — that is the line the rest of this page stands on.

Scope it for your release →
02 // The Protocol
01
We audit your track and your audience. You get a real signal report — no commitment.
02
We deploy the campaign through real ads — billed directly to your own card. We never hold your ad money.
03
You watch every number move on a live dashboard. Audit-proof, traceable, 0.0% bots.
03 // Where Spotify Fits

Spotify is the core of every campaign we run.

One-Time
Release Campaigns

From €269 managed fee. We take over your drop end-to-end, with a measurable reach target set in writing. Ad budget on your own account.

Ongoing
Monthly Packages

From €259/mo managed fee. Always on — Spotify, TikTok & SoundCloud. Ad budget always on your own account.

Labels
Label World

Roster-wide deployment under a managed retainer, from €3,000/mo. By application.

Free Signal Audit

Drop a track.
Get the report.

Run a Free Audit →
Real signal report in 48h · No bots, ever
Field Intel
Pillar
EDM Promotion: The Complete 2026 Guide
Playbook
How to Promote EDM Music: The Artist Playbook
Budgets
Music Promotion Budget: What €500–€5K Actually Buys