Scenes

Promotion playbooks by sub-genre: techno, house, afro house, trance, DnB, and beyond.

A dark basement club with a low ceiling, a DJ silhouetted behind CDJs and a dense crowd close to the booth under a single blue light

Sep 8, 202611 min read

Drum and Bass Promotion: How Records Break in 2026

Drum and bass breaks through media channels and radio before playlists. The label routes, why UKF matters, and the promo discipline the scene expects.

A packed indoor arena during a hard dance event, pyrotechnics above the stage and a dense crowd with arms raised in silhouette

Sep 8, 202611 min read

Hardstyle Promotion: How Records Break in the Scene (2026)

Hardstyle promotion runs on events, not playlists. The Dutch and Belgian label routes, why the festival calendar sets your release date, and what wastes money.

A dark club booth from behind the decks during a techno set, hands on a mixer, a crowd lit by a single strobe beyond the monitors

Sep 4, 202611 min read

Techno Promotion in 2026: A Scene-First Playbook

How techno records break in 2026: the Beatport genre split that decides your chart, DJ-first seeding, the label route, and why playlists come last.

A dimly lit club booth at golden hour with a DJ cueing a record on a CDJ, a percussion instrument resting against a speaker stack, and a crowd of raised hands blurred beyond the booth edge

Jul 25, 202613 min read

Afro House Promotion: The Fastest-Rising Genre (2026)

Afro house promotion in 2026: the IMS demand data, why records break in rooms before platforms, the label map, and the release timeline the genre rewards.

A DJ's hands on worn CDJs in a dark European club booth, scribbled setlist taped to the edge, packed dancefloor dissolving into amber haze behind

Jul 16, 202620 min read

EDM Promotion: The Complete 2026 Guide

EDM promotion works differently than generic music marketing. A DJ and label founder maps every channel, real budgets, scams to avoid, and a 90-day plan.

A bedroom producer's studio at 1am — dusty synths in a lamp beam, DAW arrangement glowing, a phone propped against a monitor recording a vertical clip

Jul 16, 202616 min read

How to Promote EDM Music: The Artist Playbook (2026)

How to promote EDM music in 2026: a 10-step artist playbook covering release cadence, TikTok sound content, Spotify pitching, DJ promo pools, and ads.