Edgars Dolmatovs

Co-founder and CTO of Ōtocracy, and the engineer behind its platform and AI-driven analytics engine, the systems that separate genuine traction from inflated metrics across Spotify, YouTube, Meta and TikTok. A serial founder in music marketing since 2016: he built and ran his own promotion and publicity company for major-label and independent artists, then replaced the agency model with a self-serve platform used by artists and labels in 20 countries, and advises labels and management on release strategy and paid media, including a strategic partnership with Warner Music Group Asia. His articles are the numbers side of the operation: what a euro actually buys on each platform, which signals predict algorithmic pickup, and where campaigns quietly leak money.